Marketing

What is Marketed – An Infographics

Hello Students! I hope you are all fine. Today We bring a new infographics on marketing subject and that is what is marketed. Did you every know what is marketed? If not, then do not worry,...

4Ps of Marketing Mix Explained Simply

What is a Marketing Mix? Marketing mix is collections of 4Ps, that are different activities business do to build and market its product and service to its customers. It supports to offer your customers the right...

Developing Strategies for Growth and Downsizing

Developing Strategies for Growth and Downsizing Companies not only developing strategies for increasing their business portfolios but also plans for downsizing them. What is Downsizing Downsizing is when a company must prune, harvest, or divest...

Market Portfolio Planning Method

Market portfolio All the assets available to investors in proportion to its value relative to the market value are involved in portfolio. A market portfolio is a package of investments which contain all assets available in...

Marketing Management Explained with Philosophies

Marketing Management Definition Marketing management is defined as the analysis, planning, implementation and control of events aimed to create, build and maintain beneficial interactions with target buyers for the purpose of achieving organizational objectives. It is...

Marketing Planning Basics

What is Strategic Marketing Planning Strategic Marketing planning plot the steps for making marketing plan. It begin with its overall determination and mission. Strategic Planning is the set of instruction for the formation of computable...

Building Customer Relationship Management

Customer Relationship Management Customer relationship management is perhaps the most important concept of modern marketing. Some marketers define it narrowly as a customer data management activity (a practice called CRM). By this definition, involves managing detailed...

Preparing an Integrated Marketing Plan and Program

Preparing an Integrated Marketing Plan is the third step in the marketing process. If you have not studied or visited the previous posts of the marketing process, you may first visit those posts: Design Customer Value-Driven...

Marketing Process – Design Customer Value Driven Marketing Strategy

Marketing Process Step: 2 After completing the first Marketing Process such as understanding consumer needs wants and the marketplace, the marketing process can step further to the second step i.e. customer-driven marketing strategy. Marketing Management...

Marketing Process – Understanding the Marketplace

Marketing Process Step 1 Understanding the Marketplace and Customer Needs In the first step, the marketing process starts with understanding the needs and wants of consumers, to understand the marketplace. Now that, the most fundamental concept...